Advertising and Marketing Law for the 21st Century (November 2016) [C17861]

Advertising and Marketing Law for the 21st Century (November 2016) [C17861] - In Stock

Seminar Date: November 3, 2016
List Price:$70.00
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This seminar took place on November 3, 2016, in Seattle, WA.
BUSINESS/COMMERCIAL | COMMUNICATION | GENERAL


Product Description:


This unique program covers everything you might need to know in the practice of marketing and advertising law for the 21st Century. Learn from those in the field on topics ranging from comparative advertising, IP Issues to Contest & Sweepstakes and Contracts & Licensing.


Table of Contents:

Chapter 1: Comparative Advertising: Strategy for Competitive Campaigns
Jason Howell


Chapter 2: IP's Intersection with Advertising and Marketing
Katherine Spelman


Chapter 3: "Got ur txt. Epic privacy FAIL!" - Practical Guidance on Privacy in Marketing Campaigns
Sam Castic


Chapter 4: Loyalty Marketing & Rewards Programs
Karin Hansen


Chapter 5: Your Odds of Winning Legal Risk May Vary: A Guide to Operating Legal Contests and Sweepstakes
Kraig Baker


Chapter 6: Unique Issues in Marketing and Advertising Contracts
Jen Hurley


Chapter 7: User Generated Content/Social Media Panel
Anna Kakos
Kara Rowton
Andy Sacks
Jeff Nelson

*No materials were submitted for this portion of the program.



Coursebook contains 285 pages