Trademark Basics (September 2016) [16612-2MP3 / 16612-2VIDEO]

Trademark Basics (September 2016) [16612-2MP3 / 16612-2VIDEO]

Original Program Date: September 26, 2016
Duration: 45 minutes
Credits: Law & Legal Procedure: 0.75
List Price:$60.00
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Product Description:

Trademarks are among the most important assets any public facing entity owns. They are the primary way businesses communicate with the public a myriad of information, including the source, the characteristics and the consistent quality of the good or services. This presentation gives a brief overview of what a trademark is and provides considerations about how to protect and enforce trademark rights.

Presenter: Matthew E. Moersfelder – Davis Wright Tremaine LLP, Seattle

This recorded session was presented as part of the live seminar and webcast, "IP Essentials for the Business Lawyer: Know Enough NOT to be Dangerous ," recorded on September 26, 2016, in Seattle, WA. If you attended the live seminar or webcast and reported CLE credits, you cannot also report credits from watching or listening to this recording.

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