Comparative Advertising: Strategy for Competitive Campaigns (November 2016) [17861-1VIDEO]

Comparative Advertising: Strategy for Competitive Campaigns (November 2016) [17861-1VIDEO]

Original Program Date: November 3, 2016
Duration: 45 minutes
Credits: Law & Legal Procedure: 0.75
List Price:$60.00
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Product Description:

Comparative advertising can be a highly successful marketing tool, but it can also present a legal minefield for the unwary. In this session faculty discuss related trademark, advertising claim, advertising substantiation issues, and how to work with businesses to plan for and craft a safer competitive campaign. Also covered are tools for challenging competitors whose campaigns cross the line.

Presenter: Jason Howell – Perkins Coie, Seattle

This recorded session was presented as part of the live seminar and webcast, "Advertising and Marketing in the 21st Century," recorded on November 3, 2016, in Seattle, WA. If you attended the live seminar or webcast and reported CLE credits, you cannot also report credits from watching or listening to this recording.

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