Essential Marketing Plan Workshop: Strategies to Attract Your Ideal Client (December 2016) [C17634]

Essential Marketing Plan Workshop: Strategies to Attract Your Ideal Client (December 2016) [C17634] - In Stock

Seminar Date: December 13, 2016
List Price:$70.00
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This seminar took place on December 13, 2016 in Seattle, WA.
SOLO AND SMALL PRACTICE | OFFICE MANAGEMENT


Product Description:


Whether you're just starting out or your current marketing efforts aren't getting you what you want, this course will be your road map to creating a successful legal practice. Join Ann Guinn, author of “Minding Your Own Business: The Solo and Small Firm Lawyer's Guide to a Profitable Practice" for this hands-on workshop. Learn the best strategies to reach your target market, how to maximize referral relationships, and the best (and most overlooked) source of new work as well as how to use your new knowledge to craft your own personal marketing plan. Create a proactive action plan customized to your practice in hand, with a system to measure the ROI of your strategies, and a monthly marketing calendar to keep your marketing activities organized and on track for maximum success.

At the conclusion of the program, you will be able to:

  • Describe your ideal client in detail
  • Identify your target market to make more efficient use of marketing time and dollars
  • Define your marketing goals
  • Choose appropriate marketing strategies to help you meet those goals
  • Design a personalized marketing plan for your specific practice
  • Critique your business card design


Table of Contents:

Chapter 1: Essential Marketing Workshop: Strategies to Attract Your Ideal Client
Ann M. Guinn
Andrew Benjamin
Nathan Benjamin
Michelle Bomberger




Coursebook contains 128 pages