What is Your Value, What are Your Values? Personal Branding for Attorneys (September 2017) [17204-WBR]

What is Your Value, What are Your Values? Personal Branding for Attorneys (September 2017) [17204-WBR]

 
Original Program Date: September 7, 2017
Duration: 1 hours, 27 minutes
Credits: Other: 1.50
 
List Price:$67.50
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Purchase Agreement
 
WHAT IS A WEBINAR?
A webinar consists of one or more instructors delivering content primarily via audio and a PowerPointTM presentation. Unlike in a video, you will not see the instructor; you will only hear his/her voice and see the PowerPointTM presentation on your screen as the instructor delivers the material. You will recieve a PDF of the coursebook, just as you would for a recorded video or audio seminar.

This program was a live webinar presented on September 7, 2017, in Seattle, WA. If you attended the live webinar and reported CLE credits, you cannot also report credits from watching or listening to this recording.

How do you build the reputation you want, attract and retain clients, and advance your career? We are taught to be persuasive in our arguments, using facts, figures, and legal precedents. Getting a judge or jury on your side or persuading a client to accept your interpretation of the law might come naturally to many lawyers, but what about when it’s time to advocate for yourself?

Your personal brand is how you increase alignment with colleagues, attract clients, and build the reputation you want.

Whether you know it and control it or you don’t, you have a personal brand. By being more intentional about articulating the values you have and the value you bring, you can shape perceptions and attract the kind of work you want.

In this 90-minute webinar, communications coach and professional speaker Bryan Rutberg shares the top tips he uses with his executive clients and help you define and articulate your brand.

Learning Objectives for this program include:
  • Understand personal branding using a messaging framework
  • Know how to define your personal brand
  • Know how to develop a plan for sharing your brand
  • Know how to test whether your branding is resonating with your key audience.
Presenter: Bryan Rutberg - 3C Communications, Seattle

Coursebook contains 23 pages.


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