Advertising and Marketing Law: 2013 Cutting Edge Developments and Fundamentals Refresher (April 2013) [C13991]

Advertising and Marketing Law: 2013 Cutting Edge Developments and Fundamentals Refresher (April 2013) [C13991] - In Stock

Seminar Date: April 25, 2013
List Price:$70.00
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Table of Contents:


1. Taking Your Marketing Paperless: Email Campaigns, Mobile Marketing, and Online Advertising
Sharon M. Glenn


2. Practical Advice Regarding Co-Marketing and Sponsorship Agreements
Seth Rose


3. Endorsements and Testimonials
Kraig L. Baker


4-A. Sweepstakes and Contests
Jason S. Howell


4-B. Sweepstakes and Contests
Ronald Y. Koo


4-C. Sweepstakes and Contests
Kirk A. Soderquist


5. IP and Marketing: On and Offline
Jen Hurley


6. Legal Considerations for Loyalty Marketing Programs
Jennifer A. Etkin


7. False Advertising: Can We Really Say That?
Matthew S. Beebe


Seminar Date: April 25, 2013
Coursebook contains 174 pages