As Seattle prepares to take the global stage as a host city for the 2026 FIFA World Cup, there is a unique mix of legal and operational challenge presented. This presentation explores key legal considerations tied to World Cup planning and execution, with a focus on risk management, intellectual property and brand protection requirements, and the complex contractual frameworks necessary to support a major international sporting event. We will discuss FIFA-driven legal obligations, venue and security planning with the Stadium Authority and the City of Seattle, commercial rights and sponsorship structures, and strategies for navigating regulatory, operational, and reputational risk. Presenters will share practical insights into drafting and negotiating key agreements, safeguarding brand assets, and ensuring compliance in a dynamic, highly scrutinized event environment.
Original Program Date: January 23, 2026
Product Code: 26574-1VIDEO