Presented in collaboration with the WSBA Intellectual Property Section
Visit the section's webpage to learn more or click here to join.
In today’s digital-first world, businesses rely on social media to engage audiences with creative campaigns rooted in art and entertainment. However, the use of copyrighted music, artwork, celebrity likenesses, and other protected content can expose businesses to significant legal risks. This talk explores the intersection of intellectual property law and social media marketing, offering practical strategies to avoid infringement while fostering innovation. Attendees will learn how to navigate copyright, trademark, and publicity rights, collaborate with creators legally, and protect their brand in a complex and evolving digital landscape.
Original Program Date: March 7, 2025
Product Code: 25571-1VIDEO