This session explores the privacy rules of the road with respect to digital marketing and advertising. We will address how requirements are evolving due to new laws, enforcement trends, and changes in technologies. Attendees will gain an understanding of key privacy considerations and legal obligations when engaging in marketing and targeted advertising. This session will cover:
- CAN-SPAM, TCPA, and other privacy laws affecting email, phone, and SMS marketing,
- State and federal laws impacted targeted advertising,
- Recent enforcement and litigation trends, and
- Practical tips for managing risk
Original Program Date: August 11, 2025
Product Code: 25251-1VIDEO